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|Title: ||Avaliação de produtos de marca própria pelos agentes da cadeia de produção e distribuição|
|Authors: ||Moreira, Sara Isabel Alves|
|Advisor: ||Loureiro, Virgilio Borges|
|Keywords: ||private label|
caderno de encargos
|Issue Date: ||2010|
|Abstract: ||In the development of the present work an assessment of food products of private label was made by agents in the production and distribution chain. Private label products are manufactured by a company and commercialized under the insignia of another. The concept of private label has evolved over time and today the concern is to ensure that these items are commercialized in a safe way without any risk to consumer health. In this sense, it is important that the various entities (distributors and manufacturers) collaborate simultaneously in order to control the food safety and quality of these products.
Within this study, it was conducted an analysis of questionnaires that were made to various entities (distributors, producers and retailers). The visits at two distribution companies were intended to realize what kind of control they propose to do, to ensure the safety of private label products, as well as the requirements that are before the manufacturers and the relationship they have with them. These industries rely on specifications, audits of the manufacturing site and laboratory analysis in order to verify if all requirements agreed with the suppliers are being met.
Three visits were also made to industries producing private label, in order to know the means that manufacturers have to control the private label products, and evaluate the opinions that each industry has in relation to these items. There are no differences in the conception and control of an private label product compared with a product with the suppliers brand since the industries have the same quality management systems, food safety and hygiene.
The fact of manufacturing private label products doesn’t affect them because they can generate more profits. The only negative factor is the price, since consumers will opt for a cheaper product with quality.
Given the opinion of the agents in the production and distribution chain, it was elaborated a specifications type. The elaboration of these specifications was based on existing legislation and two specifications of two distribution groups. This is a fundamental tool in the relationship between distributors and suppliers, since it contains certain specifications that the product may present. This document serves as a basis for distribution companies in the conception of technical sheets that will later be made available to customers. The specifications have been applied to fresh-cut lettuce.
Subsequently a questionnaire was carried out to a sample of independent retailers in order to know the attitudes and motivations of each side to private label. Based on collected data, some conclusions were drawn. According to these retailers own brand stands out for its price which is more evident than the quality component. The main interest for these owners is sales and profit|
|Description: ||Mestrado em Engenharia Alimentar - Instituto Superior de Agronomia|
|Appears in Collections:||BISA - Dissertações de Mestrado / Master Thesis|
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