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Please use this identifier to cite or link to this item: http://hdl.handle.net/10400.5/2357

Title: Demand for Lottery Products: A Cross-Country Analysis
Authors: Kaizeler, Maria João
Faustino, Horácio C.
Keywords: Gambling
Issue Date: 2008
Publisher: ISEG – Departamento de Economia
Citation: Kaizeler, Maria João e Horácio C. Faustino. 2008. "Demand for Lottery Products: A Cross-Country Analysis". Instituto Superior de Economia e Gestão - DE Working papers nº 33-2008/DE/SOCIUS
Series/Report no.: DE Working papers;nº 33-2008/DE/SOCIUS
Abstract: Varieties of lottery games are played regularly in more than half of the world's countries. When considering the probability of winning a lottery jackpot, we have a sense of the illogicality in buying a lottery ticket. This begs the question, why do people buy lottery products? This paper investigates the socio-economic and demographic features that help to explain the behavioural trend of lottery product purchasing throughout the world. With a multivariate linear regression analysis, this study uses macroeconomic data and qualitative variables to explain the variation of a country's per-capita lottery sales. Some very interesting results were obtained. For example, the higher a country's level of education, percentage of males and Christians, the higher are the lottery sales. The relationship between lottery sales and per-capita GDP is an inverted U: lottery sales increase simultaneously with increases in per-capita GDP up to a point and then start to decrease. These results are of interest because they suggest a link between certain socio-economic and demographic characteristics and consumer behaviour and may give a boost to the use of these characteristics in consumer research.
URI: http://hdl.handle.net/10400.5/2357
ISSN: 0874-4548
Publisher version: https://aquila1.iseg.utl.pt/aquila/getFile.do?method=getFile&fileId=26534
Appears in Collections:SOCIUS - Documentos de Trabalho / SOCIUS - Working Papers
DE - Documentos de trabalho / Working Papers

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