Utilize este identificador para referenciar este registo: http://hdl.handle.net/10400.5/10046
Título: Quality of buyer-seller relationships from a value creation perspective
Autor: Skapa, Radoslav
Kubátová, Eva
Palavras-chave: Buyer-Seller Relationships
Desk Research
Value and Value Creation
Data: 2009
Editora: Instituto Superior de Economia e Gestão
Citação: Skapa, Radoslav e Eva Kubátová (2009). "Quality of buyer-seller relationships from a value creation perspective". Portuguese Journal of Management Studies, XIV(2):163-176
Resumo: The economic performance of a company does not depend on the company itself, but on its relationships to other subjects and the ability to create value from such relationships. A paradigm shift in management towards a network perspective goes hand in hand with a new understanding of value and the value-creation process. In our article we try to identify direct and indirect ways of how value is created in relationships. We also analyse two different kinds of relationships to prove that relationships which stimulate the further development of companies create value more indirectly than relationships which just support the economic stability of companies.
URI: http://hdl.handle.net/10400.5/10046
Aparece nas colecções:2009, Volume XIV, nº 2

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