Utilize este identificador para referenciar este registo: http://hdl.handle.net/10400.5/9989
Título: Determinants in new product introduction : a study through survival analysis
Autor: Bou Llusar, Juan Carlos
Ruiz Molina, María Eugenia
Palavras-chave: survival analysis
determinants of entry timing
resources
first mover advantages
Data: 2005
Editora: Instituto Superior de Economia e Gestão
Citação: Bou Llusar, Juan Carlos e María Eugenia Ruiz Molina (2005). "Determinants in new product introduction : a study through survival analysis". Estudos de Gestão, X(1):21-34
Resumo: The literature has broadly discussed the advantages obtained by pioneer firms under the concept of "first mover advantages". However, less attention has been paid to the study of the factors that determine entry timing. The present paper analyzes the firm's determinants in the introduction of a product innovation. The results obtained for the Cox regression in the case of the Italian ceramic tiles industry show that technological resources and firm size have a positive and significant influence on the likelihood of the innovation being introduced, while other factors, i.e. financial and marketing resources, have no influence on the adoption of the innovation.
URI: http://hdl.handle.net/10400.5/9989
Aparece nas colecções:2005, Volume X, nº 1

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