Utilize este identificador para referenciar este registo: http://hdl.handle.net/10400.5/6175
Título: Viagens pela música: a ideia
Autor: Costa, Ana Luísa da Silva
Orientador: Cordeiro, Paula
Palavras-chave: Turismo Musical
Marketing Experiencial
Viagens
Festivais de música
Musical tourism
Experiential marketing
Travel
Music festivals
Data de Defesa: 10-Jul-2013
Editora: Instituto Superior de Ciências Sociais e Políticas
Resumo: Music as a form of expression is inherent to all individuals, regardless of their geographical or cultural roots, overcoming all barriers of gender, age or race. The growing economic exploitation of the musical areas transformed Music itself as one of the most desirable instruments of differentiation between brands and turned it into a weapon of powerful range in the cultural dynamics, on the impact it has on some local economies and the reputation of brands. Diversity is nowadays virtually present in all music festivals. We can find it both in the inner part (artists) and in its visitors, who are mobilizing worldwide, driven mainly by the desire to experience and the will to celebrate common tastes. In Portugal, Musical Tourism has never been an autonomic and independent sector. This area stills under the same tag of the generic term Cultural Tourism – epitaph that maintains under the same “custody” all other artistic disciplines. What is proposed in this project is the development of the idea to create a company that will operate in the Musical Tourism sector. The core business is to sell packages for festivals and music events worldwide. The objective is to create favorable conditions for anyone (regardless of their profile - social, economic and cultural) to ventures into new countries, attracted by a common passion: music. After the theoretical grounding presented in the first two chapters covering the themes of Musical Tourism and Experiential Marketing, it will be developed the idea to the company’s project, through a conceptual approach focusing on the very own business model.
Music as a form of expression is inherent to all individuals, regardless of their geographical or cultural roots, overcoming all barriers of gender, age or race. The growing economic exploitation of the musical areas transformed Music itself as one of the most desirable instruments of differentiation between brands and turned it into a weapon of powerful range in the cultural dynamics, on the impact it has on some local economies and the reputation of brands. Diversity is nowadays virtually present in all music festivals. We can find it both in the inner part (artists) and in its visitors, who are mobilizing worldwide, driven mainly by the desire to experience and the will to celebrate common tastes. In Portugal, Musical Tourism has never been an autonomic and independent sector. This area stills under the same tag of the generic term Cultural Tourism – epitaph that maintains under the same “custody” all other artistic disciplines. What is proposed in this project is the development of the idea to create a company that will operate in the Musical Tourism sector. The core business is to sell packages for festivals and music events worldwide. The objective is to create favorable conditions for anyone (regardless of their profile - social, economic and cultural) to ventures into new countries, attracted by a common passion: music. After the theoretical grounding presented in the first two chapters covering the themes of Musical Tourism and Experiential Marketing, it will be developed the idea to the company’s project, through a conceptual approach focusing on the very own business model.
Descrição: Trabalho de Projecto para obtenção do grau de mestre em Comunicação Social, com especialização em Comunicação estratégica
Peer review: no
URI: http://hdl.handle.net/10400.5/6175
Aparece nas colecções:BISCSP – Teses de mestrado

Ficheiros deste registo:
Ficheiro Descrição TamanhoFormato 
Proposta orçamento Site spirituc.pdf138,17 kBAdobe PDFVer/Abrir
Proposta orçamento site_sistema4.pdf425,84 kBAdobe PDFVer/Abrir
ProjectoMestrado_AnaLuisaCosta.pdf1,65 MBAdobe PDFVer/Abrir
Resumo (Português e inglês).pdf53,23 kBAdobe PDFVer/Abrir


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