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|Título:||Demand for Lottery Products: A Cross-Country Analysis|
|Autor:||Kaizeler, Maria João|
Faustino, Horácio C.
|Editora:||ISEG – Departamento de Economia|
|Citação:||Kaizeler, Maria João e Horácio C. Faustino. 2008. "Demand for Lottery Products: A Cross-Country Analysis". Instituto Superior de Economia e Gestão - DE Working papers nº 33-2008/DE/SOCIUS|
|Relatório da Série N.º:||DE Working papers;nº 33-2008/DE/SOCIUS|
|Resumo:||Varieties of lottery games are played regularly in more than half of the world's countries. When considering the probability of winning a lottery jackpot, we have a sense of the illogicality in buying a lottery ticket. This begs the question, why do people buy lottery products? This paper investigates the socio-economic and demographic features that help to explain the behavioural trend of lottery product purchasing throughout the world. With a multivariate linear regression analysis, this study uses macroeconomic data and qualitative variables to explain the variation of a country's per-capita lottery sales. Some very interesting results were obtained. For example, the higher a country's level of education, percentage of males and Christians, the higher are the lottery sales. The relationship between lottery sales and per-capita GDP is an inverted U: lottery sales increase simultaneously with increases in per-capita GDP up to a point and then start to decrease. These results are of interest because they suggest a link between certain socio-economic and demographic characteristics and consumer behaviour and may give a boost to the use of these characteristics in consumer research.|
|Versão do Editor:||https://aquila1.iseg.utl.pt/aquila/getFile.do?method=getFile&fileId=26534|
|Aparece nas colecções:||DE - Documentos de trabalho / Working Papers|
SOCIUS - Documentos de Trabalho / SOCIUS - Working Papers
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