Utilize este identificador para referenciar este registo: http://hdl.handle.net/10400.5/10043
Título: Perceived quality in rural lodgings in Spain and Portugal : the ruralqual scale
Autor: Loureiro, Sandra Maria Correia
Miranda González, Francisco Javier
Palavras-chave: Perceived quality
SERVQUAL
Rural tourism
Satisfaction
Data: 2009
Editora: Instituto Superior de Economia e Gestão
Citação: Loureiro, Sandra Maria Correia e Francisco Javier Miranda González (2009). "Perceived quality in rural lodgings in Spain and Portugal : the ruralqual scale". Portuguese Journal of Management Studies, XIV(1):33-52
Resumo: This work has two main goals. First we seek to start the validation process of the RURALQUAL scale as an instrument of evaluation of the quality of the service provided by rural lodgings in two border regions of the Iberian Peninsula: Extremadura (Spain) and the Alentejo (Portugal). Second, we aim to identify the most appropriate dimensions that integrate the variable service quality in this type of lodging. To do this we perform a factorial analysis. The paper ends with a set of reccommendations for lodging managers in order to improve the quality of the service provided.
URI: http://hdl.handle.net/10400.5/10043
Aparece nas colecções:2009, Volume XIV, nº 1

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