Utilize este identificador para referenciar este registo: http://hdl.handle.net/10400.5/10008
Título: Market orientation and the synergistic effect of mediating and moderating factors on performance : the case of the fashion cluster
Autor: Maçães, Manuel A. Ramos
Farhangmehr, Minoo
Pinho, José Carlos
Palavras-chave: Market Orientation
Organizational Learning
Organizational Innovation
Organizational Performance
Data: 2007
Editora: Instituto Superior de Economia e Gestão
Citação: Maçães, Manuel A. Ramos, Minoo Farhangmehr e José Carlos Pinho (2007). "Market orientation and the synergistic effect of mediating and moderating factors on performance : the case of the fashion cluster". Portuguese Journal of Management Studies, XII(1):27-44
Resumo: It is commonly accepted that a market-oriented behaviour has a positive impact on organizational performance. This study provides additional support for the classical relationship between market orientation and organizational performance and goes further by not only including in the model the mediating role of both the organizational learning and organizational innovation, but also examining the potential moderating impact of the environmental conditions in the previous relationship.The analysis is based on data collected from a sample of 130 Portuguese SME operating in the fashion cluster. Implications and future research questions based on the findings are offered at the conclusion of the paper.
URI: http://hdl.handle.net/10400.5/10008
Aparece nas colecções:2007, Volume XII, nº 1

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