Utilize este identificador para referenciar este registo: http://hdl.handle.net/10400.5/10002
Título: Franchisor types in portuguese franchising
Autor: Navarro García, Antonio
Díez de Castro, Enrique Carlos
Rondan Cataluña, Francisco Javier
Palavras-chave: strategic groups
franchising
factor analysis
Data: 2006
Editora: Instituto Superior de Economia e Gestão
Citação: Navarro García, Antonio, Enrique Carlos Díez de Castro e Francisco Javier Rondan Cataluña (2006). "Franchisor types in portuguese franchising". Portuguese Journal of Management Studies, XI(2):97-114
Resumo: The identification of the existence of strategic groups within Portuguese franchising constitutes the main aim of the present paper. An empirical study starting from 128 franchising chains operating in Portugal was carried out. The results reveal the existence of five perfectly differentiated strategic groups {franchisor types), which are described starting from the strategic variables that define them. Our main contribution is that the results obtained in the Portuguese franchising system are similar to precedent studies in Canada, USA and Spain. That result suggests a tendency toward the globalization of franchisor types.
URI: http://hdl.handle.net/10400.5/10002
Aparece nas colecções:2006, Volume XI, nº 2

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